Hui began her career in the consulting field, leading various projects in companies such as PwC Sydney, E&Y Kuala Lumpur, AirAsia and The Boston Consulting Group, KL. Hui enjoys a variety of sports activities such as basketball, trail running and etc. She ran 50-70km trail races around South East Asia and placed in the top 10. Driven to lead and share her passion to live a healthy and fit lifestyle, Hui began her dream to create a sportswear brand that is both affordable, practical and stylish- keeping her styles to below RM100 each! In 2015, Hui participated in the Alliance Bank SME Innovation Challenge where she took home the Sustainability Award, and gave birth to her baby Asha the next day!