Clean eating is associated with eating unprocessed foods that are wholesome and fresh and free from chemicals. So if you value clean eating, it’s time to consider clean beauty. Clean beauty, in theory, is similar to clean eating, but it requires a bit of digging to understand what products are truly natural.
“Unfortunately, some brands capitalise on the clean beauty movement by labelling their products with words like clean, non-toxic and natural, or by putting a leaf on the package, but when you take a closer look at the label, you’ll find some nasty ingredients,” says Tara Foley, founder of the clean beauty line, Follain. The beauty products industry is not heavily regulated, so buzz words can be thrown around without insurance. What is scary is that a lot of ingredients in regular beauty products are not tested, yet your body is absorbing said ingredients every time you put that product on.
You will have to do your part and check out what is really inside—that is the safest way to go. Immediate things to eliminate are: paragons, glycols, essential oils, petrochemicals, synthetic fragrances and dyes. If you are wondering why these products are harmful, consider this your crash course!
Your skin is the largest organ of the body and it is one that is porous, which means anything it comes in contact with, it absorbs. Toxic ingredients like the ones mentioned above may seem fine in the short term, but extensive use over a long period of time can accelerate the ageing process by putting strain and oxidative stress to the cells. Alternatively, non-toxic and clean products lower your risk of redness, irritation and sensitivity and allow your skin to breathe and regenerate in its natural cycle.
When It Comes to Clean Beauty, It’s All Or NothingWe know clean products often come at a steeper price, so our recommendation is to start out with what you use the most. Perhaps moisturisers, deodorants and shampoos. A good rule of thumb to also factor in is this: the areas of our body that have higher superficial blood flow are the scalp, as well as lips, eyes and nose. This means products around these body parts should take precedent as products applied to these areas are more easily absorbed. Less risky areas that can be swapped for clean products later are areas with thicker skin, i.e. the elbows, knees, hands and feet.
Natural HaircareClean haircare formulas are usually rich in oils and butters that help to repair damage. Products that contain coconut are also amazing as they are rich in antioxidants that guard against free radicals. The result you can enjoy from these ingredients is stronger hair and less tangles. If you are a fan of a lather like most people, keep in mind sulphate-free shampoo will not give you a lather effect. So if you have a good head of hair that needs ridding of dirt and grime from the week, a double wash is a good way to go.
Natural MakeupA simple rule of thumb for make up is, “if you won’t eat it, don’t wear it.” The skin on our face is thin so choose products that are naturally mineral-rich to protect from UV-related ageing. For foundations, go for ones high in cocoa butter, especially for a foundation as they provide a smooth youthful look. Other ingredients great for the skin are extracts of white tea, grapes, apricots and papaya as they contain helpful enzymes and a high level of antioxidants which help to protect the integrity and elasticity of the skin.
Natural SkincareRemember, the stuff you put on, your skin will drink up. The better the ingredients, the better your skin—kind of like with cooking. Go organic whenever possible. Ingredients we approve of are coconut oil, honey, aloe vera and shea butter. These will help soothe, nourish and hydrate your skin. You may find results are slower but these ingredients are gentle and will not do any damage to your skin in the long run.