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We’ve heard the word tonic be thrown around a lot in recent times. What does it actually mean? Well, tonic is “a medicinal substance taken to give a feeling of vigor or well-being”. Tonics need to be beneficial to your body, and have more than just a “feel good placebo” effect, although that does wonders too. At PurelyB, we like our tonics really effective, healthy and always containing some form of superfood to take things to the next level.