Astro & PurelyB To Unveil Health and Fitness TV Show, B Healthy
PurelyB TV

Astro & PurelyB To Unveil Health and Fitness TV Show, B Healthy


20 August 2016


PurelyB is proud to announce the debut of ‘B Healthy’, a health and fitness TV show airing this Sunday, 21st August 2016 at 7.00pm (GMT +8) on Astro Gempak website ( for viewers worldwide and Astro Bella (Channel 133) and Astro Mustika HD (Channel 134) for viewers in Malaysia. The English-language weekly show which is a collaboration between Astro and PurelyB demonstrates how being healthy can be fun, easy and accessible for everyone - watch the trailer below!

A whole range of health issues and topics are discussed; from post-pregnancy weight loss to discovering healthy versions of your favourite local Asian recipes, hot fitness trends and exotic natural beauty remedies. B Healthy will have it all, inspiring you towards a healthier and happier you.

Popular celebrity Amelia Henderson is the host of ‘B Healthy’ and brings her own brand of energy to the show, while presenting the topics and discussions in an easy-to-understand style for all – whether you’re a health and fitness enthusiast or not.

Each episode revolves around a central theme and consists of three segments - ‘Nutrition’ which presents tips on healthy diets as well as quick and simple recipes; ‘Fitness’ which demonstrates different workouts and ‘Mindfulness’ which deals with the mindfulness aspect of keeping fit and healthy.

Natasha Hashim, the Channel Manager of Astro Bella says, “Regardless of gender, race, age, demographic and occupation, it is important for everyone to maintain good health, so that they can carry out their daily activities efficiently. Aside from that, we want to make leading healthy lifestyles a habit among Malaysians; moreover this programme is well-suited for the whole family to enjoy together.”

‘B Healthy’ will be broadcasted in the English language in order to further its reach, with Southeast Asia being on the radar. Apart from popular Malaysian artistes and celebrities such as Lisa Surihani, Diana Danielle, Deborah Henry, Sazzy Falak, Natasha Hudson, Nana Al Haleq and others, ‘B Healthy’ also features other celebrities from the region such as Raline Shah from Indonesia and Liv Lo from Singapore. ‘B Healthy’ is Astro Bella’s foray into programmes conducted in English.

“We are very excited for the debut of this show as it is the culmination of months of hard work for both the PurelyB and Astro teams. PurelyB’s mission is to encourage and support people from all walks of life to live healthier lifestyles with easy access to information and products. This venture with Astro has given us yet another avenue to realise our mission, as viewers across Asia and beyond can get inspired and easily follow suit with the healthy products and services available on our PurelyB store. For example, if you loved a recipe on the show, you can immediately purchase the relevant ingredients and equipment needed by visiting our site. We are grateful for this opportunity to be able to share even more with everyone and strive to continue to drive this healthy lifestyle movement across the region,” explains Jesrina Arshad, CEO of PurelyB.

PurelyB was launched in May 2015 as a multi-lingual (English and Chinese) one-stop portal to empower and inspire people to start getting healthy and influence positive lifestyle changes. In celebration of its first anniversary, PurelyB’s online store (Marketplace) was also launched providing users with the ultimate convenience where they can act upon what they have read, and easily access, discover and purchase from a range of healthy goods and services across fitness, nutrition and wellness, from trusted sellers globally. A first in Asia, PurelyB has created an online ecosystem to benefit both consumers and brands end-to-end in their wellness goals and journey.

‘B Healthy’ viewers stand the chance of winning all-expenses paid trips to top wellness destinations - Bali (Indonesia), Banjaran Hot Springs, Ipoh (Malaysia) and Avillion, Port Dickson (Malaysia) through the weekly quizzes in every episode of ‘B Healthy’. Aside from the holiday packages, winners also stand a chance to grab Go Shop and PurelyB healthcare products sponsored by Astro Circle.

For those in Malaysia, tune in to ‘B Healthy’ on Astro Bella (Channel 133) and Astro Mustika HD (Channel 134) every Sunday starting from 21st August 2016 at 7.00 pm (GMT +8).

‘B Healthy’ is also available for worldwide viewing LIVE online via Astro Gempak's website.