About Us
PurelyB Team

Be Inspired. Be Healthy.

Live Naturaly

Our Story

Leading a sustainable healthy lifestyle isn’t easy in Asia. Most of us don’t know enough about where to go, what to do, what to eat or even how to get started. We wondered why it was so difficult and asked ourselves this question:

“What if there was ONE place people could go to that had all the guidance & solutions they needed to live healthy in an affordable and sustainable way?”

The answer was simple! If everything was easily accessible, more people would be encouraged and empowered to live a sustainable healthy lifestyle.

Through our desire for this one-stop portal, PurelyB was born.

Our Mission

At PurelyB, we recognize that leading a sustainable healthy lifestyle is a journey, not a destination. Our mission is to encourage and support your journey by making it easy and convenient for everyone through our PurelyB portal – your one-stop destination for everything healthy and natural.

Our Brand Values & Beliefs

To succeed we must never forget Who We Are. It is important to always keep in mind that our beliefs and values make Snap-on unique.

Natural & Holistic

At our essence, we believe in a holistic wellness approach to health that encompasses nourishment, healing and strengthening both the mental, spiritual and physical wellbeing through more natural means - natural, wholesome diet, remedies and techniques.


Our content is proudly created and endorsed by a panel of trusted natural health & wellness experts. We take strict measures to ensure the content featured are in line with our values in natural and holistic health.

Passion & Care

Everything created by our co-founders, community and team is powered by our passion, love and care for making a positive difference in people’s lives, healing their bodies and reducing the risk of health problems with holistic living.


Dedicated towards helping our members transform their lifestyles naturally and sustainably for the long term, we continuously offer impactful solutions, community support and guidance.

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What We Offer

Your Trusted Guide to Improve your Quality of Health & Life

  • Latest in Health & Wellness

    Get educated & inspired with our videos, articles, podcasts & more bringing you the latest news and everything you need to know in holistic health and wellness, especially in Asia!

  • Digital Health Programmes

    Join our online health programmes created by trusted health experts across the region to help you achieve your health goals long-term sustainably. We have programme offerings for: 1)Individuals 2)Corporations* (for customers/employees) and 3)Affiliate partners*

    *Please contact This email address is being protected from spambots. You need JavaScript enabled to view it. for more details

  • Corporate Wellness Programmes & Events

    We help corporations improve employee health and productivity holistically. Through customized content, motivating workshops/events and bundling our digital health programmes for the employees, helping them improve their quality of life and reduce health risks sustainably. We also work with corporations who want to provide these wellness benefits as rewards  and incentives to their customers. Please contact This email address is being protected from spambots. You need JavaScript enabled to view it. for more details.

  • Branded Content Partnerships

    We help brands engage their audience through campaigns & co-creation of relevant wellness content featuring their brand/product in any format (videos, articles, programmes..etc) across our network and channels. We help brands also grow their audience further by tapping into our base of 500K+ health-conscious users in Asia. As a trusted brand, we have strict guidelines on only working with companies and brands who share our values in natural holistic wellness.

Partnerships with Brands and Corporations who share our values and beliefs


We are dedicated to helping you through education, engagement and guidance, improve the health and lives of your valued customers and employees sustainably. If you wish to explore partnerships with us please contact This email address is being protected from spambots. You need JavaScript enabled to view it.

Meet Our Team

Jesrina Arshad,
Co-Founder & CEO

Jesrina is a passionate advocate for healthy living and is determin...

Stephanie Looi,
Co-Founder & COO

I believe that good health isn’t just about healthy eating and ex...

Carina Lipold,
Health & Wellness Director (NLP, Nutrition & Fitness Coach)

Carina Lipold is passionate about helping people achieve a life end...

Marissa Parry,
Health & Wellness Director (Nutrition & Fitness Coach)

Marissa Parry became an expert in health and wellness because she t...

Tarunjeet Singh,
Chief Technology Officer

Tarun is a seasoned technologist with over 15 years of professional...

Amanda Teh,
Health & Wellness Director (Naturopath)

Amanda Teh is a qualified Naturopath and holds a Bachelor of Naturo...

Dave Catudal,
Health & Wellness Director (Nutrition & Fitness Coach)

Dave is a celebrity fitness trainer, certified nutrition consultant...

Joey Azman,
Chief Financial Officer

Joey's passion for sports stems from his childhood and adolescent y...

Prem Pillai,
Video Content Director

Prem is a KL-based film director who has been involved in the film ...

Jester White,
System Analyst

Jester has been dealing with different types of paperwork and stake...

Dorcas Tan,
Finance, Human Resource & Admin Executive

As a Business Management and Accounting graduate, Dorcas’ skills ...

Petra Lohse,
 Contributer, trained Yoga Teacher & Content Strategist for PurelyB

Petra is very passionate about her health because she has been suff...

Joyce Shih,
Digital Content Editor, PurelyB

As a History and Philosophy of Art graduate and former head chef at...

Nadia Amir,
Business Development & Partnerships Manager

Nadia has always been active since young, starting off with dance c...

Nika Karan,
Programme Marketing Head

Polish-bred and Malaysia-based Nika Karan, is a holistic health coa...

Join our PurelyB Family

Business Development & Partnerships Manager

Looking for passionate, creative and driven personalities with great networking, presentation and communication skills. You will work closely with our COO and be at the forefront of conceptualizing and driving our corporate wellness programmes, events and branded content partnerships.

Video Producer & Editor

If you are an experienced video producer and editor with a passion for narrative content, digital formats and platforms and loves thinking outside the box - we’d love to hear from you! Passion & interest and health and wellness is a bonus! P.S. Check out our PurelyB TV web-series and share with us any ideas you may have!

Graphic Designer

If you’re a talented designer with a passion & interest for wellness – we’d love to hear from you! Your role will include mostly digital and some print design, including creating marketing campaigns and ad units, email templates, event signage, print collateral, evolving the brand’s look and feel, and working on the visual design and UX of PurelyB web products.

Tech Support

Looking for young, eager-to-learn, self-directed personality to provide technical support such as email setup, office automation, management of online software subscriptions and domains, help record and track technical assets within PurelyB.

Guest Contributors

Sumitra Sekaran,
Expert: Yoga House Founder & Teacher

Sumitra Sekaran’s interest in yoga started in the 1980s in her hometown of Chennai, India.

Tracey-Anne Holloway,
Expert: Positive Psychology Coach

Tracey-Anne Holloway is a Positive Psychology Coach. She runs her own practice, Positively Creative Coaching, which focuses on aligning people's strengths with their goals to help them design fulfilling lives and businesses.

Jackie Wilson,

Jackie is a mother of two from the UK based in Malaysia and writes regular columns for several magazines.

Eugene Phoa,

Born with an endless curiosity to learn about the world, Eugene has been writing and travelling abroad for the last few years.

Hani Khaursar,
Writer and yoga instructor

A lifelong student of yoga Hani has been practicing for over 10 years and is registered as a trained teacher at the US Yoga Alliance.

Michelle Ho,
Founder of Kindersoaps - all natural handmade skin care solutions

Michelle is firstly a family person, having a brood of four children aged eight and below to keep her entertained.

Elke Wollschon,
Expert: Lifestyle and Relationship Coach

A German native, Elke is a passionate lifestyle and relationship coach, and one of the forerunners of "The Raw Food Movement” in Malaysia.

Zarina Parry,
Writer & Advocate of babywearing

Zarina Parry lives in KL. She started looking for baby swim classes when her first child was 6 months old and found one teacher, who consequently returned overseas.

Why Our Members Love Us

Join Our Community Meet like-minded people living healthier lives with PurelyB.