About Us - PurelyB Healthy Lifestyle
About Us

Our Story

Leading a sustainable healthy lifestyle isn’t easy in Asia. Most of us don’t know enough about where to go, what to do, what to eat or even how to get started. We wondered why it was so difficult and asked ourselves this question:

"What if there was one place people could go to that had all the information they needed on healthy living?"

The answer was simple! If everything was easily accessible, more people would be encouraged and empowered to live a sustainable healthy lifestyle.

Through our desire for this one-stop portal, PurelyB was born.

Press & Media
PurelyB Team

Be Inspired. Be Healthy. Live Naturally

Our mission

At PurelyB, we recognize that leading a sustainable healthy lifestyle is a journey, not a destination. Our mission is to encourage and support your journey by making it easy and convenient for everyone through our PurelyB portal – your one-stop destination for everything healthy and natural.

Our Offerings

A guide to healthy restaurants and stores in Asia, including the added convenience of delivery to your doorstep

Healthy lifestyle tips

Healthy recipes

Bespoke meal planning, health and fitness programmes

One-on-one consultation with our expert panel

An online marketplace to buy and sell healthy food and products

We cover all aspects of natural health from nutrition to fitness and wellness, all in one place, to contribute towards a positive change in lifestyle.

We want to help you PURELY Be healthier in mind, body and spirit.

Meet The Team

Jesrina Arshad

Jesrina Arshad

Co-Founder & CEO

Stephanie Looi

Stephanie Looi

Co-Founder & COO

Marissa Parry

Marissa Parry

Health & Wellness Director
(Nutrition & Fitness Coach)

Amanda Teh

Amanda Teh

Health & Wellness Director
(Naturopath)

Carina Lipold

Carina Lipold

Health & Wellness Director
(NLP, Nutrition & Fitness Coach)

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Joey Azman

Chief Financial Officer

Mia Amran

Mia Amran

Managing Editor

Johanna Arshad

Johanna Arshad

Health & Wellness Director
(Naturopath)

Dave Catudal

Dave Catudal

Health & Wellness Director
(Nutrition & Fitness Coach)

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Jean Ng

Brand Partnerships Manager

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Calvin Goh

Head of Business Insights & Analytics

Helenness Chong

Helenness Chong

Influencer Engagement Director

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Prem Pillai

Video Content Director

Career @ Purelyb

Intern

We are looking for interns to join our cause and be part of this positive movement - we have a range of roles to offer: From social media content management / to integrated marketing/ to partnerships and innovation/ to web and mobile content ideation & management/ and so much more.

If you are interested in leading a healthier lifestyle and want experience in a dynamic regional digital startup, do connect with us! We will also be exploring long-term job opportunities (beyond the 3-6 months internship) for interns who perform well.

submit application

Guest Contributors

Sumitra Sekaran

Sumitra Sekaran

Expert: Yoga House Founder & Teacher

Tracey-Anne Holloway

Tracey-Anne Holloway

Expert: Positive Psychology Coach

Jackie Wilson

Jackie Wilson

Writer

Eugene Phoa

Eugene Phoa

Writer

Hani Khaursar

Hani Khaursar

Writer and yoga instructor

Michelle Ho

Michelle Ho

Founder of Kindersoaps - all natural handmade skin care solutions

Zarina Parry

Zarina Parry

Writer & Advocate of babywearing

Elke Wollschon

Elke Wollschon

Expert: Lifestyle and Relationship Coach

Jaye Tee

Jaye Tee

Expert: Nutritional Therapist

Linge Lim

Linge Lim

BMS Organics Recipe Planner

Nabilla Sharil

Nabilla Sharil

Founder of Mind Body Breath & Partner of Greenbug Grocer

Team Generic

Elise B

Contributor

Atilia Haron

Atilia Haron

Singer, Songwriter & Yoga Instructor

Ana Bruckner

Ana Bruckner

Health, Nutrition and Mental Health Holistic Trainer

Ivy Ong

Ivy Ong

Health and Wellness Coach

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Shannon Lim-de Rooy

Author and Cookery Instructor

esther peh

Esther Peh

Naturopath & Nutritional Therapist

kedric kwan

Kedric Kwan

Performance Nutritionist

Rita Mangan

Rita Kalsom

Personal Trainer

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Thao Do

Entrepreneur who is co-founding a company in Silicon Valley, U.S.

Annabelle

Annabelle Yeoh

Annabelle is the face behind TheGreenBaker - an aspiring healthy baking endeavor.

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Low Siew Hoon

Madam Low Siew Hoon is a professional Traditional Chinese Medicine (TCM) physician in SOL Integrative Wellness Centree

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Koo Kian Yong

Hiro Koo, the founder of Neuro-Hypnotherapy technique Malaysia

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Sebastian Liew

Medical Herbalist

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Michelle Lim Chua

Author and Writer

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Alexandra Prabaharan

Nutritionist

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Adelina Mahiyudin

Owner and founder of Hot Yo Studio

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Chloe Chee

Writer and Dietitian

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Jay Jayaraj

Writer

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Rhyce Lein

Contributor

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Khang Nee

Writer/Illustrator

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Clarissa Loi

Writer

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Hannah Lo

Creator of SuperWomen 360

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Waty Sharron

Holistic Lifestyle & Wellness Consultant

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Diwa Tharan Sanders

Creator of Tulamala & Breathing Beauty Meditations

LinLi

Lin Li

Writer

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Simone Camy

Writer

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Denise Teh

Writer

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Liv Lo

TV Host and Fitness Entrepreneur

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Neo Wen Joo

Community Dietitian

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Koh Wai Swan

Nutritionist

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Maggie Kay

Mindfulness Leader, Yoga Teacher, Writer and Speaker

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Kahmun Wan

Education Facilitator

small Dena Haron

Dena Haron

Food & Travel Blogger

small Margaux Diaz

Margaux Diaz

Writer

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Harmini Asokumar

Writer

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Yin Yin Boey

Raw Chef

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Tan Mei Yi

Writer

small Lim Han Ee

Lim Han Ee

Performance Psychologist / Mindfulness Coach

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Chris & Diana

Food & Travel Bloggers

Dr Gheeta

Dr. Gheeta Reddy

Dr. Gheeta Reddy M.D, Certified Nutrition & Wellness Consultant

Hema

Dr. Hema Lata Veerasamy

MD And Writer

angel soh

Angel Soh

Dietitian

claire wong

Claire Wong

Dietitian

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Vegan Food Quest

Food & Travel Bloggers

nindyo

Nindyo Hapsari

Editorial & Digital Content Intern

debbie 2

Debbie Ann Loh

Writer

Geeta-Lachmandas

Geeta Lachmandas

Motivational Speaker, Healthy Cooking instructor, Specialist in Post Illness Diets, Wellness Coach, Personal Chef

Janice Tay

Janice Tay

Writer

Farhana

Farhana for Banyan Tamarind Foods

Banyan Tamarind Foods

Ho Sze Kaye

Ho Sze Kaye

Digital Marketing Specialist

Amelia Lee Profile Pic

Amelia Lee

Social Media & Marketing Executive

Corinne Keating

Corinne Keating

Blogger

Danielle Peita Graham

Danielle Peita Graham

Model & Author

Join us as contributor

join us as a contributor

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