About Us
PurelyB Team

Be Inspired. Be Healthy.

Live Naturaly

Our Story

Leading a sustainable healthy lifestyle isn’t easy in Asia. Most of us don’t know enough about where to go, what to do, what to eat or even how to get started. We wondered why it was so difficult and asked ourselves this question:

“What if there was ONE place people could go to that had all the guidance & solutions they needed to live healthy in an affordable and sustainable way?”

The answer was simple! If everything was easily accessible, more people would be encouraged and empowered to live a sustainable healthy lifestyle.

Through our desire for this one-stop portal, PurelyB was born.

Our Mission

At PurelyB, we recognize that leading a sustainable healthy lifestyle is a journey, not a destination. Our mission is to encourage and support your journey by making it easy and convenient for everyone through our PurelyB portal – your one-stop destination for everything healthy and natural.

Our Brand Values & Beliefs

To succeed we must never forget Who We Are. It is important to always keep in mind that our beliefs and values make Snap-on unique.

Natural & Holistic

At our essence, we believe in a holistic wellness approach to health that encompasses nourishment, healing and strengthening both the mental, spiritual and physical wellbeing through more natural means - natural, wholesome diet, remedies and techniques.

Trust

Our content is proudly created and endorsed by a panel of trusted natural health & wellness experts. We take strict measures to ensure the content featured are in line with our values in natural and holistic health.

Passion & Care

Everything created by our co-founders, community and team is powered by our passion, love and care for making a positive difference in people’s lives, healing their bodies and reducing the risk of health problems with holistic living.

Commitment

Dedicated towards helping our members transform their lifestyles naturally and sustainably for the long term, we continuously offer impactful solutions, community support and guidance.

Awards & ACHIEVEMENTS
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What We Offer

Your Trusted Guide to Improve your Quality of Health & Life

  • Latest in Health & Wellness

    Get educated & inspired with our videos, articles, podcasts & more bringing you the latest news and everything you need to know in holistic health and wellness, especially in Asia!

  • Digital Health Programmes

    Join our online health programmes created by trusted health experts across the region to help you achieve your health goals long-term sustainably. We have programme offerings for: 1)Individuals 2)Corporations* (for customers/employees) and 3)Affiliate partners*

    *Please contact This email address is being protected from spambots. You need JavaScript enabled to view it. for more details

  • Corporate Wellness Programmes & Events

    We help corporations improve employee health and productivity holistically. Through customized content, motivating workshops/events and bundling our digital health programmes for the employees, helping them improve their quality of life and reduce health risks sustainably. We also work with corporations who want to provide these wellness benefits as rewards  and incentives to their customers. Please contact This email address is being protected from spambots. You need JavaScript enabled to view it. for more details.

  • Branded Content Partnerships

    We help brands engage their audience through campaigns & co-creation of relevant wellness content featuring their brand/product in any format (videos, articles, programmes..etc) across our network and channels. We help brands also grow their audience further by tapping into our base of 500K+ health-conscious users in Asia. As a trusted brand, we have strict guidelines on only working with companies and brands who share our values in natural holistic wellness.

Partnerships with Brands and Corporations who share our values and beliefs

partners

We are dedicated to helping you through education, engagement and guidance, improve the health and lives of your valued customers and employees sustainably. If you wish to explore partnerships with us please contact This email address is being protected from spambots. You need JavaScript enabled to view it.

Meet Our Team

Jesrina Arshad,
Co-Founder & CEO

Jesrina is a passionate advocate for healthy living and is determined to contribute towards posit...

Stephanie Looi,
Co-Founder & COO

I believe that good health isn’t just about healthy eating and exercise – it’s also about having ...

Tarunjeet Singh,
Chief Technology Officer

Tarun is a seasoned technologist with over 15 years of professional experience, including 5 in se...

Joey Azman,
Chief Financial Officer

Joey's passion for sports stems from his childhood and adolescent years growing up in the "sporti...

Carina Lipold,
Health & Wellness Director (NLP, Nutrition & Fitness Coach)

Carina Lipold is passionate about helping people achieve a life endowed with health and happiness...

Marissa Parry,
Health & Wellness Director (Nutrition & Fitness Coach)

Marissa Parry became an expert in health and wellness because she truly understands how good nour...

Amanda Teh,
Health & Wellness Director (Naturopath)

Amanda Teh is a qualified Naturopath and holds a Bachelor of Naturopathy from Nature Care College...

Professor Gerard Bodeker,
Chair of GIFTs of Health & Public Health Specialist

Professor Gerard Bodeker whose doctoral studies were at Harvard, researches and advises on tradit...

Prem Pillai,
Video Content Director

Prem is a KL-based film director who has been involved in the film and TV sector for more than a ...

Cheryl Mak,
General Manager Hong Kong

Cheryl is a native HongKonger. Maintaining a healthy lifestyle in this concrete jungle has always...

Petra Lohse,
Product Manager

Petra is very passionate about her health because she has been suffering from eczema since she wa...

Eleanor Choong,
Business Development & Partnerships Manager

Growing up, eating and cooking healthy home cooked food has always been something close to Eleano...

Peter Teh,
Finance, Human Resource & Admin Manager

One of Peter’s father’s main objectives was to ensure his son would grow up to support his favori...

Joyce Shih,
Digital Content Editor

As a History and Philosophy of Art graduate and former head chef at brunch and healthy lunch rest...

Zaza Zahar,
Social Media Specialist

Zaheera (Zaza) has always been passionate about understanding one’s behavior and one’s mental wel...

Join our PurelyB Family

Guest Contributors

Michelle Lau,
Registered Nutritionist (MSc.) and the founder of Nutrilicious

Michelle Lau is a Registered Nutritionist (MSc.) and the founder of Nutrilicious, a Hong Kong-based nutrition consultancy company specializes in sports nutrition, weight management, paediatric and maternal nutrition.

Johanna Arshad,
Health & Wellness Director (Naturopath)

Johanna Arshad is an accredited naturopath, a director of The Natural Health Practice, and practised naturopathy at Natural Harmony in Malaysia.

Dave Catudal,
Health & Wellness Director (Nutrition & Fitness Coach)

Dave is a celebrity fitness trainer, certified nutrition consultant, and international health educator who has dedicated the last 14 years of his life to wellness and optimising human performance.

Nika Karan,
Contributor

Polish-bred and Malaysia-based Nika Karan, is a holistic health coach & yoga teacher. As a busy entrepreneur and mum of 2 boys, she's on a mission to teach other mums how to get in the best shape of their lives while eating better, cooking faster and exercising smarter.

Benjamin Thain,
Vegetarian Home Chef

Benjamin is a self-taught home cook who has been a vegetarian of 12 years, and started experimenting and creating meatless recipes in his search for healthy and delicious meals.

Sidra Al-Talib,
Contributor

An Iraqi lady who lived in Malaysia for 17 years and feeling that Malaysia has been her real home.

Max Rempillo,
Hong Kong Community and Brand Builder

Max is a full-blooded Filipino born and raised in Hong Kong until 17, then proceeded to live in 3 different countries ever since.

Claudia de Lange,
Contributor

Mom of two, passionate about traveling, photography, cinema and positive parenting. Trying to lead a healthy lifestyle, and hopefully getting addicted to exercise!

Why Our Members Love Us

Join Our Community Meet like-minded people living healthier lives with PurelyB.